There are relevant keywords to gain a competitive advantage over your e-commerce competitors. The keywords you need to work with are the search terms that reflects the intent of your potential customers, which is the most frequently used SEO queries by people in your industry.
- Aim the keywords your customers are looking for
The keywords constitute the basis of the natural referencing of an e-commerce site. Without them, no visits, and therefore no sales. Keywords can provide useful information about your products and services online to both Google and your customers. From the Affordable SEO Companies in Phoenix you will be getting the best deals now.
- Do not target a single keyword
The more products you have online, the more possible phrases you enter in the search engines. So remember to exploit a maximum of keywords in long tail and try to position yourself on several user queries to multiply your chances of being well referenced.
- Spy on your competitors’ sites
Analyzing the traffic of competing websites is a good way to improve your SEO e-commerce. You need to find out what your competitors are doing best on their merchant site to exploit it to the advantage of your SEO positioning and strategy.
- Have a good targeting and monitoring tool
The Google AdWords Keyword Planner is effective at finding relevant keywords en masse, but to better target your SEO actions, you will need a more accurate tool.
Several solutions that offer SEO packages are proving effective for your SEO techniques. Take for example Ranxplorer which allows you to detect your competitors best positioned on the basis of a semantic approach to your site and explore their SEO strategy. With these kinds of tools, you get a real bespoke SEO audit and a list of top keywords to gain traffic.
- Avoid copying and pasting your product descriptions
Google strives to provide pages with unique and relevant content to users, and does not tolerate duplicate content. Avoid copying and pasting product descriptions from your suppliers. Be sure to write them in a relevant way with real semantic value based on the keywords of your SEO strategy.
- Do not duplicate your own e-commerce content
Ditto, the duplicate content within the same merchant site is also problematic for search engines. Indeed, if several of the product sheets of your shop reuse the same text (or a part of the text), Google will refer only one page and ignore the others.
- Do not write too short product pages
If your descriptions and product pages contain too little text, they will simply not be indexed. It is estimated that a minimum of 300 words is necessary for Google to consider an e-commerce page as interesting.
- Use information management software
Understand a PIM software for “Product Information Management”. That is to say a solution to manage your catalogs more easily on all sales channels, without falling into the duplicate content.